Name: Samantha Bacchus McLeod
Email: [email protected]
Phone: 604.679.3415
LinkedIn: Samantha-Bacchus-McLeod
Portfolio: www.sambacchus.com
Professional Summary:
Project Manager, Writer, and Communications Specialist with extensive experience in client relations, sales and marketing, and entrepreneurship. Skilled in crafting compelling content, managing brand development, and executing strategic social media and digital marketing campaigns. Adept at leveraging analytical and creative skills to achieve project goals and drive business growth across various industries.
Core Competencies:
Analytical and Methodical Problem-Solving
Exceptional Writing Skills and Passion for Learning
Digital Marketing Strategies, including SEO and Content Creation
Social Media Management (Hootsuite, Facebook, Google, LinkedIn)
Strong Organizational Abilities and Events Management
Proficiency in Adobe Creative Suite and Photography Techniques
Research Methodologies and Effective Project Planning
Professional Experience:
Project Manager
FDAD MEDIA — August 2014 to present
Led high-impact media projects for clients in diverse industries, including energy, food and hospitality, and journalism.
Developed and executed media consulting strategies, fostering successful collaborations with clients, team members, and external vendors.
Designed digital content for platforms such as social media, websites, and blogs, enhancing brand visibility and engagement.
Served as an online editor and copy editor for various publications, crafting engaging stories and narratives that resonate with target audiences.
Worked on international business development projects, providing market intelligence and navigating complex bureaucratic pathways for clients in India, China, South Korea, Malaysia, and other regions.
Owner/Operator
Bacchaespices — January 2006 to December 2012
Managed a successful spice blends business, generating $75K in annual revenue through innovative product development and marketing strategies.
Oversaw all aspects of the business, including inventory management, budgeting, and financial reporting, ensuring operational efficiency and profitability.
Secured media promotions and features in various publications, increasing brand visibility and sales.
Freelance Writer and Content Creator
Self-Employed — Vancouver, BC
2018 – Present
Contributed food and travel features to publications such as Malay Mail, Penang Travel Magazine, and The Province.
Developed creative writing content for social media campaigns for organizations including TECO, BCSFA, and BC Gas.
Authored content for various clients in North America and Asia, including cannabis magazines and restaurant consulting for menu creation and website development.
Education:
Several “Certificates of Completion”
Hootsuite, Facebook, Google, LinkedIn
Completed: 2014 to Present (Ongoing Learner)
Creative Writing Levels 1 and 2
Mount Royal University, Calgary, AB
Completed: 2008
Entrepreneurship Certificate of Completion
Mount Royal University, Calgary, AB
Completed: 2006
Early Childhood Education Diploma
Grant MacEwan University, Edmonton, AB
Completed: 1994
Volunteer Experience & Leadership:
Organized and led programs to support community needs, including the collection and donation of goods to the Mustard Seed Foundation in Calgary.
Demonstrated commitment to volunteerism and community service, reflecting a strong belief in giving back and making a positive impact.